Sunday 24 April 2016

Meeting with JA Board

After an exciting week 2, some of us went to this beautiful place Iguazu over the weekend & admired this natural wonder. The mighty waterfall called 'The Devil's Throat' left me completely mesmerized & wonder how creative god has been while designing this beautiful nature.

On my flight back to Buenos Aires on Sunday evening I was trying to recollect the ideas we came across while talking to former students & volunteers again w.r.t the program we were deconstructing & trying to rebuild not in terms of content, but overall structure & methodology. Following the design thinking approach we had built the personas of all the stakeholders & identified their characteristics based on the interviews we had done. Idea was to create a visualization of the journey of a student, volunteer & other stakeholders associated with the JA program. The good thing with our team is that we have a ux designer (Fariba) & she always thinks end user. She helped to put all the information which we had gathered to put it very efficiently through new story creating tools.

Monday we had the regular sync up call with people from strategic unit of JA board & we showed them the raw information we had developed so far & also the ideas we have received from students, volunteers etc. We presented the very basic rough proposal as well to them & the response was very positive. Based on all these discussions we prepared our proposal on how the program 'Advantages of staying in a school' should look like in future. The idea was to address two main challenges. How can we help JA update and distribute training material more easily and cost effectively so it is always in-line with student needs and their evolution and how can we make JA Argentina the best and in demand again by reaching the goal of 100,000 students per year by 2020.


One of the most important findings from all our research so far has been that we can't feed the same old content to students in the same way as it has been happening over the years. It is really important to keep them engaged throughout the classes of the program. If there is a long text in the course material, it turns the students down & they are no longer interested in it. There has to be better ways of engaging them so that they understand the value of this course in true sense. Since these courses teach them life building skills and are directly related to their day today environment & things they see, it would be good if the same content could be provided through stories, may be comic strips, videos, online interactions etc. I personally believe that this will be a major turning point if we are able to materialize this. From my experience in professional & personal life, I have myself experienced what wonders can technology do to kids if utilized in the right way and  I also remember the positive response we received in my SAP team when we started 'Did You Know' series for quality to replace lengthy mails to provide important information by a short comic strip to developers across our product unit. The response from colleagues was very positive from different locations like China, Germany etc. So, when its difficult to keep the adults engaged through long mails and monotonous information, we can understand how it would be with the kids. Based on all these facts & research we created a two approached solution or strategy which could be applied to this program on a pilot basis & based on the results, JA should adapt to it.

We presented our findings, approach, ideas & solution strategy to Junior Achievement Board which comprises of leaders from 22 different companies during their bimonthly meeting and & their response was very very positive. They provided some very important view points as well, which we would be integrating with our approach. I would talk about the details in my next post as we head to our final week & will be presenting our final proposal to the clients.


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